“Merrie-ing” the World of Beauty
- Aames Ng
- Mar 1, 2024
- 2 min read

A rising star in the realm of content creation, Merrie, who is especially known for her passion in makeup and creativity, navigated challenges and triumphed in producing unique and high-quality content. In a Q&A session, we delve into her journey as a content creator and what drives her to be who she is today.

Merrie, your journey in content creation spans five years now. What motivates your pursuit of unique, high-quality content?
It's been an incredible ride! My motivation stems from a quest for uniqueness and quality. I've always believed that standing out in this realm requires being distinct, creative, and consistent. Each day is about pushing boundaries and improving.
You've navigated challenges with a small team due to financial constraints. How do you cope with the gap between envisioned perfection and reality?
We're a small team, constantly learning and ‘selling’ online, which presents its hurdles. The struggle lies in materialising that ideal vision. It's a learning curve, and we keep pushing forward.

Your online persona largely revolves around makeup tips and artistic creations. Do you feel your followers truly know the real you?
I share a lot about makeup and beauty, but there's always more to me…I pride myself in authenticity. The 'me' you see online aligns pretty well with who I am in my daily life—I'm just being myself, aiming to help my followers to be more confident.
Where do you draw your inspiration from? In your opinion, is creativity something innate or cultivated?
Music and movies are my muses. They fuel my ideas and inspire my content. Creativity, I believe, is a blend of both innate ability and cultivated skills. It's about being open to inspiration and constantly honing your craft.
What's your approach to successful brand partnerships while maintaining your unique style?
Integrating innovative ideas into brand collaborations is key. I strive to strike a balance, ensuring that my creativity aligns with the brand's essence. It's about resonating with my audience while conveying the brand's message.

How do you sustain audience interest and keep them engaged with your content?
Variety and resonance are essential. Whether it's zodiac-themed makeup or Disney-inspired transformations, I aim to create connections with my audience. Diverse content keeps them intrigued and surprised.

Reflecting on your recent successful collaboration, how did you merge with the trend while maintaining authenticity?
Timing matters! Last year, during a Barbie movie trend, our collaboration seamlessly wove into a conversation. It was about fitting into the spirit of the times without losing sight of my style and resonating with the audience.
Any advice for aspiring creators and influencers in this competitive space?
Ask yourself why you create and what unique perspectives you bring. Stand out by merging inspiration into your lifestyle. Ensure every piece of content serves, inspires, or comforts your audience—that's key to making an impact.

Looking ahead, what's your ultimate-goal in this content creation journey?
To keep evolving! I want to continue pushing boundaries, creating unique and inspiring content that resonates with my audience. Ultimately, it's about leaving a positive impact through my passion for beauty and creativity.
Click https://www.instagram.com/merrie_22/ to follow Merrie on Instagram.